Dynamic publishing is an easy way to create and share information. It is a method of designing publications in which layout templates are created which can contain different content in different publications. This method provides designers with the ability to work on different templates and pieces of content that can be re-usable in a variety of publications. In cases where the same content is being used in multiple layouts, the same layout is being used for several different sets of content, or both, dynamic page publishing can offer significant advantages of efficiency over a traditional system of page-by-page design.
Dynamic publishing also allows you to automate the page formatting process, so you can automatically produce print, Web, and electronic content from a single source of information.
This technology is often leveraged in web-to-print solutions for corporate intranets to enable customization and ordering of printed materials, advertising automation workflows inside of advertising agencies, catalog generation solutions for retailers and variable digital print on demand solutions for highly personalized one to one marketing.
Dynamic Publishing is often used to build high value documents, such as ads, collateral, brochures, catalogs, direct mail, eBooks and other documents on demand or in Variable data printing workflows. It is also associated with XML authoring and technologies related to the Semantic Web initiatives.